Troubleshooting
Why does AI give wrong information about my brand?
Find the source before fixing the symptom
Ask the engine directly where it got the claim. Browsing engines will cite; that citation is usually the culprit and is often a page you had forgotten existed.
Old profiles on directories and review sites are the most common offenders, followed by press coverage of an earlier version of your product.
Correct at the source, then make the truth loud
Update or remove the incorrect page wherever you control it, and request correction where you do not. Removing a wrong source is more effective than publishing a rebuttal.
Then make the correct fact unmissable: on your own site in plain text, in structured data, and repeated identically across every profile. Consistency is what resolves the conflict in your favour.
See where you actually stand
We ask AI engines the questions your buyers ask and show you whether you were named, who was named instead, and which sources they cited. Free.
Related questions
Decide the canonical version of every core fact, publish it plainly on your own site in both text and structured data, then propagate it to every profile you control and request correction everywhere you do not. Inconsistency is penalised because a model that finds three answers will confidently state none of them.
Entity SEO is making sure search and AI systems understand your brand as a specific, identifiable thing rather than a string of characters. It matters because AI engines reconcile what they read against a knowledge graph — a brand they cannot resolve confidently is one they are reluctant to name.
Yes, more than in traditional search. Many questions carry an implicit 'right now', and engines resolve that by preferring pages with visible, recent dates. Undated content is systematically disadvantaged — an engine cannot tell whether it is current, so it reaches for something it can date.
More on troubleshooting
Last reviewed 2026-07-30.