AI Visibility Glossary
SEO (Search Engine Optimization)
Why it matters
SEO still drives large volumes of traffic, and the same authority signals it builds — quality content, citations, entity clarity — increasingly feed AI answers too. SEO and AEO/GEO now reinforce each other.
How to measure it
Track keyword rankings, organic clicks, impressions, and referring domains in tools like Google Search Console and Semrush. For the AI side, pair it with an AI visibility measurement.
Measure your AI visibility
See how AI engines cite and recommend your brand, scored on eight signals across every major engine. Free.
Related terms
AEO, or Answer Engine Optimization, is the practice of optimizing content and brand signals so AI answer engines surface and recommend you in their responses. Where SEO targets a ranked list of links, AEO targets being the answer itself.
GEO, or Generative Engine Optimization, is the practice of earning citations and mentions inside generative AI responses. It focuses on becoming a source the model trusts and pulls from when it composes an answer, rather than ranking in a traditional index.
Entity strength is how clearly AI models recognize a brand as a distinct, well-defined entity — connecting its name, website, products, people, and profiles into one coherent thing. Weak entity strength means AI is unsure what your brand is.
AI visibility is how often and how prominently a brand appears in the answers generated by AI engines like ChatGPT, Gemini, Claude, and Perplexity. A brand with high AI visibility is named, cited, and recommended when people ask AI for options in its category.