AI Visibility Glossary
AEO (Answer Engine Optimization)
Why it matters
Answer engines give one synthesized response, not ten links. Being that answer — or being cited within it — is the new page-one. AEO is how brands stay discoverable as search shifts from links to answers.
How to measure it
Track how often AI engines mention your brand for high-intent questions, your position within answers, and the sources they cite. Run a free AI Visibility Snapshot to see your current AEO standing.
Measure your AI visibility
See how AI engines cite and recommend your brand, scored on eight signals across every major engine. Free.
Related terms
GEO, or Generative Engine Optimization, is the practice of earning citations and mentions inside generative AI responses. It focuses on becoming a source the model trusts and pulls from when it composes an answer, rather than ranking in a traditional index.
SEO, or Search Engine Optimization, is the practice of improving a website's ranking in traditional search results like Google. It optimizes content, technical health, and backlinks to earn clicks from a ranked list of links.
AI visibility is how often and how prominently a brand appears in the answers generated by AI engines like ChatGPT, Gemini, Claude, and Perplexity. A brand with high AI visibility is named, cited, and recommended when people ask AI for options in its category.
An answer engine is an AI system that responds to a query with a direct, synthesized answer instead of a list of links. ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot are answer engines that pull from web sources to compose responses.