Signal-by-signal breakdown
| Signal | Figma | Sketch |
|---|---|---|
| Signal Score (overall) | 90.2 ✓ | 73.2 |
| Citation Score | 91 ✓ | 71 |
| Trust Score | 92 ✓ | 80 |
| Entity Strength | 93 ✓ | 78 |
| Coverage Score | 90 ✓ | 72 |
| Source Diversity | 88 ✓ | 70 |
| Consistency | 90 ✓ | 76 |
| Freshness | 84 ✓ | 61 |
| Expert Mentions | 87 ✓ | 68 |
Figma- Founded
- 2012
- HQ
- San Francisco, California
- Category rank
- #1
Sketch- Founded
- 2010
- HQ
- The Hague, Netherlands
- Category rank
- #4
Which should you choose?
Choose Figma if…
- →Product teams designing interfaces together in one file
- →Designers and engineers working from a shared component library
- →Teams that want design, prototyping, and handoff in one place
Choose Sketch if…
- →Mac only teams that prefer a native, offline capable editor
- →Designers who want a fast, focused vector interface tool
- →Studios with an established Sketch plugin workflow
Frequently asked questions
Which has better AI visibility, Figma or Sketch?
Figma has stronger AI visibility, with a Signal Score of 90.2 versus 73.2 for Sketch — a 17.0-point gap. AI engines cite and recommend Figma more consistently.
What is Figma's AI visibility score?
Figma has a Top Citation Signal Score of 90.2 out of 100 (Signal Leader), measured across design tools buyer questions in AI answers.
What is Sketch's AI visibility score?
Sketch has a Top Citation Signal Score of 73.2 out of 100 (Established), measured across design tools buyer questions in AI answers.
How is Figma vs Sketch measured for AI visibility?
Both brands are scored on Top Citation Signal's eight signals — citation, trust, entity strength, coverage, source diversity, consistency, freshness, and expert mentions — from real answers given by AI engines with live web search. The comparison is independent and not pay-to-play.
How does your brand score?
See exactly how AI engines cite and recommend your business — the same way we scored Figma and Sketch. Free to start with a Google sign-in.
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