Signal-by-signal breakdown
| Signal | Craft | Obsidian |
|---|---|---|
| Signal Score (overall) | 68.7 | 81.9 ✓ |
| Citation Score | 68 | 84 ✓ |
| Trust Score | 72 | 82 ✓ |
| Entity Strength | 69 | 85 ✓ |
| Coverage Score | 66 | 79 ✓ |
| Source Diversity | 65 | 80 ✓ |
| Consistency | 70 | 83 ✓ |
| Freshness | 74 | 77 ✓ |
| Expert Mentions | 63 | 81 ✓ |
Craft- Founded
- 2019
- HQ
- Budapest, Hungary
- Category rank
- #4
Obsidian- Founded
- 2020
- HQ
- Toronto, Canada
- Category rank
- #1
Which should you choose?
Choose Craft if…
- →Teams that share polished documents rather than raw notes
- →Apple users who want a native, fast editing experience
- →Anyone who publishes notes as clean, shareable pages
Choose Obsidian if…
- →Writers and researchers building a long-term knowledge base
- →Users who want their notes stored as local files they control
- →People who extend a tool with community plugins and themes
Frequently asked questions
Which has better AI visibility, Craft or Obsidian?
Obsidian has stronger AI visibility, with a Signal Score of 81.9 versus 68.7 for Craft — a 13.2-point gap. AI engines cite and recommend Obsidian more consistently.
What is Craft's AI visibility score?
Craft has a Top Citation Signal Score of 68.7 out of 100 (Emerging), measured across note-taking apps buyer questions in AI answers.
What is Obsidian's AI visibility score?
Obsidian has a Top Citation Signal Score of 81.9 out of 100 (Strong Signal), measured across note-taking apps buyer questions in AI answers.
How is Craft vs Obsidian measured for AI visibility?
Both brands are scored on Top Citation Signal's eight signals — citation, trust, entity strength, coverage, source diversity, consistency, freshness, and expert mentions — from real answers given by AI engines with live web search. The comparison is independent and not pay-to-play.
How does your brand score?
See exactly how AI engines cite and recommend your business — the same way we scored Craft and Obsidian. Free to start with a Google sign-in.
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