Signal-by-signal breakdown
| Signal | 1Password | LastPass |
|---|---|---|
| Signal Score (overall) | 88.3 ✓ | 75.2 |
| Citation Score | 90 ✓ | 87 |
| Trust Score | 91 ✓ | 54 |
| Entity Strength | 89 ✓ | 84 |
| Coverage Score | 88 ✓ | 83 |
| Source Diversity | 86 ✓ | 82 |
| Consistency | 88 ✓ | 71 |
| Freshness | 81 ✓ | 66 |
| Expert Mentions | 87 ✓ | 62 |
1Password- Founded
- 2006
- HQ
- Toronto, Canada
- Category rank
- #1
LastPass- Founded
- 2008
- HQ
- Boston, Massachusetts
- Category rank
- #4
Which should you choose?
Choose 1Password if…
- →Teams that need shared vaults with clear access controls
- →Families and individuals who want a polished cross platform app
- →Organizations adopting passkeys alongside legacy passwords
Choose LastPass if…
- →Existing customers who have already hardened their accounts
- →Admins who need familiar SSO and directory integrations
- →Users who want a widely supported browser extension
Frequently asked questions
Which has better AI visibility, 1Password or LastPass?
1Password has stronger AI visibility, with a Signal Score of 88.3 versus 75.2 for LastPass — a 13.1-point gap. AI engines cite and recommend 1Password more consistently.
What is 1Password's AI visibility score?
1Password has a Top Citation Signal Score of 88.3 out of 100 (Strong Signal), measured across password managers buyer questions in AI answers.
What is LastPass's AI visibility score?
LastPass has a Top Citation Signal Score of 75.2 out of 100 (Established), measured across password managers buyer questions in AI answers.
How is 1Password vs LastPass measured for AI visibility?
Both brands are scored on Top Citation Signal's eight signals — citation, trust, entity strength, coverage, source diversity, consistency, freshness, and expert mentions — from real answers given by AI engines with live web search. The comparison is independent and not pay-to-play.
How does your brand score?
See exactly how AI engines cite and recommend your business — the same way we scored 1Password and LastPass. Free to start with a Google sign-in.
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