Measuring AI visibility
How do I track whether AI engines mention my brand?
Build a prompt set that mirrors real intent
Cover the full buying journey, not just your category name: open discovery ('best X for Y'), price, quality, alternatives, comparisons against named competitors, and questions about you by name. Twenty to forty prompts is usually enough to be stable.
Write them the way a buyer would type them into a chat box — full sentences with context and constraints, not keyword fragments.
Record four things every time
Whether you were named at all; your position within the answer; which competitors appeared; and every domain the engine cited. That last one is the most actionable output of the whole exercise — it is a ranked list of where to earn presence.
Answers vary between runs, so treat a single result as noise and a trend across runs as signal. Fixing the prompt set and the cadence is what makes the comparison meaningful.
See where you actually stand
We ask AI engines the questions your buyers ask and show you whether you were named, who was named instead, and which sources they cited. Free.
Related questions
Monthly for most brands. AI answers fluctuate run to run, so measuring more often mostly captures noise, while measuring less often means a competitor can take a category for a quarter before you notice. Move to fortnightly during an active push, and after any significant site or positioning change.
Count how many of your prompts named each brand, then express yours as a share of all brand mentions across the set. If forty prompts produce two hundred brand mentions and you account for twenty, your share of voice is ten percent. Weight by position if you want prominence reflected as well.
On a 0–100 scale, most established brands land between 40 and 65. Above 70 usually means an engine names you unprompted in open category questions; below 35 means you are found only when someone already knows your name. The number matters far less than which underlying signals are dragging it down.
Last reviewed 2026-07-30.