AI Visibility Glossary
Knowledge Graph
Why it matters
A clear, accurate knowledge-graph presence helps AI recognize and trust your brand as a real entity, which makes it far more likely to surface you confidently in answers.
How to measure it
Audit whether your brand has consistent, structured signals (schema, authoritative profiles, consistent descriptions) that let AI build a correct entity for you.
Measure your AI visibility
See how AI engines cite and recommend your brand, scored on eight signals across every major engine. Free.
Related terms
Entity strength is how clearly AI models recognize a brand as a distinct, well-defined entity — connecting its name, website, products, people, and profiles into one coherent thing. Weak entity strength means AI is unsure what your brand is.
Consistency is how uniformly a brand is described across AI answers, engines, and sources over time. When your name, category, and positioning are stated the same way everywhere, AI recognizes and trusts you more.
AI visibility is how often and how prominently a brand appears in the answers generated by AI engines like ChatGPT, Gemini, Claude, and Perplexity. A brand with high AI visibility is named, cited, and recommended when people ask AI for options in its category.
GEO, or Generative Engine Optimization, is the practice of earning citations and mentions inside generative AI responses. It focuses on becoming a source the model trusts and pulls from when it composes an answer, rather than ranking in a traditional index.