AI Visibility Glossary
Hallucination
Why it matters
If AI states inaccurate facts about you, it can steer buyers away before they ever reach your site. Correcting the underlying signals reduces these errors.
How to measure it
Audit what AI says about your brand and flag claims that are wrong, stale, or contradictory.
Measure your AI visibility
See how AI engines cite and recommend your brand, scored on eight signals across every major engine. Free.
Related terms
Entity strength is how clearly AI models recognize a brand as a distinct, well-defined entity — connecting its name, website, products, people, and profiles into one coherent thing. Weak entity strength means AI is unsure what your brand is.
Consistency is how uniformly a brand is described across AI answers, engines, and sources over time. When your name, category, and positioning are stated the same way everywhere, AI recognizes and trusts you more.
AI visibility is how often and how prominently a brand appears in the answers generated by AI engines like ChatGPT, Gemini, Claude, and Perplexity. A brand with high AI visibility is named, cited, and recommended when people ask AI for options in its category.
Grounding is when an AI engine bases its answer on retrieved, real-world sources rather than relying only on its trained memory. Grounded answers cite the pages the model pulled from, often via live web search.