AI Visibility Glossary
Citation Rate
Why it matters
Citations are the currency of trust in generative AI. The more an engine cites you, the more it treats you as an authority — and the more often it names and recommends you.
How to measure it
Count how often your domain appears in the sources behind AI answers for your buyer questions, and weight each by the authority of the citing context.
Measure your AI visibility
See how AI engines cite and recommend your brand, scored on eight signals across every major engine. Free.
Related terms
GEO, or Generative Engine Optimization, is the practice of earning citations and mentions inside generative AI responses. It focuses on becoming a source the model trusts and pulls from when it composes an answer, rather than ranking in a traditional index.
Source diversity is the range of independent domains and publishers that reference a brand. A brand cited by many different reputable sources is more resilient and credible in AI answers than one cited by only a handful.
A trust signal is evidence AI uses to judge whether a brand is credible — such as citations from authoritative sites, reviews, expert coverage, and consistent third-party mentions. High-trust sources vouching for you raise your standing.
AI visibility is how often and how prominently a brand appears in the answers generated by AI engines like ChatGPT, Gemini, Claude, and Perplexity. A brand with high AI visibility is named, cited, and recommended when people ask AI for options in its category.