Signal-by-signal breakdown
| Signal | Moz | Semrush |
|---|---|---|
| Signal Score (overall) | 79.9 | 91.3 ✓ |
| Citation Score | 82 | 94 ✓ |
| Trust Score | 81 | 92 ✓ |
| Entity Strength | 80 | 93 ✓ |
| Coverage Score | 79 | 90 ✓ |
| Source Diversity | 78 | 89 ✓ |
| Consistency | 80 | 90 ✓ |
| Freshness | 76 | 88 ✓ |
| Expert Mentions | 78 | 87 ✓ |
Moz- Starting price
- $49/mo
- Founded
- 2004
- HQ
- Seattle, Washington, USA
- Category rank
- #3
Semrush- Starting price
- $139.95/mo
- Founded
- 2008
- HQ
- Boston, Massachusetts, USA
- Category rank
- #1
Which should you choose?
Choose Moz if…
- →SEO beginners and small teams
- →Marketers who value clear education and community
- →Local businesses using Moz Local
Choose Semrush if…
- →Agencies managing SEO across many clients
- →Content teams planning and optimizing at scale
- →Marketers doing deep competitive research
Frequently asked questions
Which has better AI visibility, Moz or Semrush?
Semrush has stronger AI visibility, with a Signal Score of 91.3 versus 79.9 for Moz — a 11.4-point gap. AI engines cite and recommend Semrush more consistently.
What is Moz's AI visibility score?
Moz has a Top Citation Signal Score of 79.9 out of 100 (Established), measured across seo tools buyer questions in AI answers.
What is Semrush's AI visibility score?
Semrush has a Top Citation Signal Score of 91.3 out of 100 (Signal Leader), measured across seo tools buyer questions in AI answers.
How is Moz vs Semrush measured for AI visibility?
Both brands are scored on Top Citation Signal's eight signals — citation, trust, entity strength, coverage, source diversity, consistency, freshness, and expert mentions — from real answers given by AI engines with live web search. The comparison is independent and not pay-to-play.
How does your brand score?
See exactly how AI engines cite and recommend your business — the same way we scored Moz and Semrush. Free to start with a Google sign-in.
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